From the beginning, Pacifica had a grassroots vision. They believed that if they invested in the quality of their products and the fragrance experience, rather than marketing, people who fell in love with Pacifica would spread the word. They were right. Their devout following of fragrance aficionados and earth-conscious connoisseurs deeply value Pacificas fresh approach to perfuming which enhances rather than overwhelms. Their blends are sophisticated and complex, yet, fun, happy, and easy to wear. They come to life differently on each person, becoming a unique and integral part of them. People also trust Pacificas thoughtful attention to product development, where they have become a true leader in the natural products industry for formulating innovative, safe, and sustainable products. Today Pacifica has become known as the most innovative, creative natural beauty brand on the market with a full range of cosmetics, perfumes and skin care. They have elevated natural beauty with their unwillingness to accept substandard performance in natural products and has made it their personal mission to uplevel the perception of natural beauty products.