After almost a decade in development, blinc mascara AMPLIFIED provides incredible, buildable, glamorous volume and length, all while offering the Life Proof properties (i.e. smudge-proof, sweat-proof, water-resistant, flake-proof) of our original blinc mascara, that women have grown to love and depend upon. As with our original blinc mascara (formerly known as Kiss Me), blincs AMPLIFIED mascara coats lashes with a glossy, volumizing and extending coat that forms tiny water resistant "tubes" around the lash. Unlike our original formula, blinc mascara AMPLIFIED applies more like a traditional mascara, giving you the ability to add as many coats as you want to build your desired look! Because it is not as wet of a formula, you can even go back and reapply if needed, after it dries.