Indifi partners with Shopclues for  working capital loans to its merchants

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Aiding inventory maintenance to sellers through its debt financing support

New Delhi, MarchXX, 2016: – Indifi Technologies, an enabler for SME funding in India, successfully partners with Shopclues, in a bid to augment business capabilities of the latter’s associate sellers. Under the partnership, Indifi aims at extending working capital support to merchants trading on Shopclues, through its extensive lender base. The financing aid  enables these sellers to maintain their product inventory and scale up their businesses more rapidly. It is a threefold association that not only boosts Indifi’s industry outreach but also amplifies the commercial capacity of both Shopclues as well as its sellers.

Elaborating on the successful association, Alok Mittal, Co-founder and CEO, Indifi Technologies said, “Indifi is committed to solving the credit access issues faced by small businesses across sectors in India. Our partnership with Shopclues creates a seamless platform for ecommerce sellers, as well as the data infrastructure to enable strong credit quality for lenders”.

Adding insights to the association, Radhika Aggarwal, Co-founder and CBO,  Shopclues commented, “The association with Indifi will help the Capital Wings initiative of Shopclues offer loans to its partners and help them boost their business. ShopClues has a seller base of over 3,50,000 SME retailers who can benefit tremendously with the ready access to debt financing that our association with Indifi will provide them. Indifi Technologies and ShopClues are a perfect synergistic match in our shared endeavor to enhance the business capabilities of India’s vibrant SME sector.”.

Elucidating further on the benefits of the association, an associate trader said, “The number of consumers in the e-retailing segment is growing at a snowballing rate and maintaining inventories to cater to their ever increasing demands is quite challenging. With this offering, we can now focus on expanding our product inventories and scaling our business rather than curbing our ambitious business goals limited by budgetary constraints”.

With this partnership Indifi is now live in 4 different segments viz. travel, transportation, retail sector, and  e-commerce. It has associated with brands like Ola and Travel Boutique Online, in some of these segments, successfully addressing the financing needs of their small business partners.

About Indifi Technologies

Indifi is a Gurgaon based platform for enabling debt-financing for small businesses. It further aims to substantially improve the experience that borrowers get in terms of speed of approval and disbursement, convenience of the loan process, relevance of the loan product to their business needs, and finding the best rates in the market. Driven by the idea of establishing or automating SMB financing in India, Indifi has emerged as an enabler for small businesses to seek seamless access to funding.

About Shopclues

ShopClues is India’s first and the largest managed marketplace with more than 100 million monthly visitors on its website and was founded in July 2011 in Silicon Valley by Sandeep Aggarwal. With 3.5cr listed products and over 3,50,000 + merchants, ShopClues aims to provide the best online shopping experience to its customers – starting from the great selection, low price, ease of use, fast delivery, and ending with the best customer service you have ever experienced. ShopClues ships in over 25k cities across India and has thousands of online stores. The company is run by co-founders Sanjay Sethi & Radhika Aggarwal and an energetic team of over 1000 + people and is funded by leading institutional investors, is an Indian subsidiary of Clues Network Inc., a US Corporation and is based out of Gurgaon.

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