Yeh Mall Nahi Hai, Market Hai, Yeh Good for the Pocket Hai
ShopClues is all set to break the monotony of a ‘Mall – Shopping’ experience in Online Shopping by reinforcing its brand value with the campaign tagline #MallNahiMarket #GoodOnPocket
New Delhi, February 25th, 2016
India’s first and largest managed marketplace, ShopClues surprises yet again with the quirky brand campaign #MallNahiMarket. The objective of the campaign is to break the clutter in the realm of e-commerce with its value-for-money shopping experience.
Today, ShopClues stands out as the most refreshing brand to shop with in the chaotic ecommerce space, where everyone else is offering the monotonous mall-experience & pricing. ShopClues’ mantra is simple – It caters to the masses, hence its campaigns are so relatable!
#MallNahiMarket is a 360-degree media campaign which reinforces ShopClues’ market positioning as a mass brand. The campaign offers its shoppers an experience of an Indian street market with competitive pricing and a wide assortment.
ShopClues’ latest TVC depicts a happy Indian Shopper who dances to the tunes of “Yeh Mall Nahi Hai, Market Hai, Yeh Good for the Pocket Hai.” This happy-go-lucky character celebrating bargains at ShopClues represents the company’s shoppers who are bargain-hunters and love a bazaar-like Experience! The communication route is meant to strike a chord with ShopClues’ consumers who rely on great pricing across the ShopClues Website and mobile app. The TVC ably illustrates that the ShopClues’ app is perfectly poised to give customers the most authentic market experience online which reiterates its communication – “Market in your Pocket”.
ShopClues plans to roll out 3 TVCs for its leading categories namely Fashion, Home & Kitchen, and Electronics. These fun-to-watch TV ad films have been created and conceptualised by Mumbai-based ‘Enormous Brands.’
As a part of the promotions, ShopClues is also the co-presenting sponsor for the Asia Cup 2016 and will be running its new brand campaign across all channels to maximise visibility.
Talking about the new brand campaign, Nitin Agarwal, AVP-Marketing, ShopClues commented, “Through the new ad campaign, our key endeavour is to reinstate ShopClues’ brand positioning as the ultimate marketplace for the value-conscious shoppers. We want to emphasise on replicating the Bazaar-like familiarity & experience on the online and mobile platforms. On our platform customers can expect the biggest product range & price points that remind them of their favourite markets. This USP of our brand is what we wish to drive home through our latest TVCs.”
When asked about his stance on the Latest Campaign launch, Ashish Khazanchi, Managing Partner of Enormous Brands said, “While shopping at a mall is a concept from the west, shopping at a market is a more culturally-rooted experience for most Indians. To cut through the clutter of online malls, ShopClues has always drawn a parallel to bazaar experiences that appeal to the masses. #MallNahiMarket aims to meet the consumer expectations and does so in a relatable and colloquial tone and manner.”
Take a Look at the First TVC of our Series for #MallNahiMarket
Creative- Ashish Khazanchi, Neha Sukumar, Shubhojit Sengupta, Sanket Kabdugle
Account Management- Ajay Verma, Dyuti Biswas, Bharat Gupta
Planning- Poonam Raichura
ShopClues is India’s Real Bazaar that brings the essence of local markets across the country, to an online platform. It was founded by Sandeep Aggarwal in July 2011 in Silicon Valley. The company, funded by leading institutional investors, is led by co-founders Sanjay Sethi & Radhika Aggarwal, and has an energetic team of over 1000 employees. With 3.5 Crore listed products and over 3.5 Lakh Registered Merchants, ShopClues aims to provide the best online shopping experience to its customers – starting from the great selection, low prices, ease of use, fast delivery, and the best customer service experience. ShopClues ships to over 29,000 Pin codes across India and has thousands of online stores too. This Indian subsidiary of Clues Network Inc., is a US Corporation and is based out of Gurgaon.