The author starts off by interesting the readers with some statistical facts about America's financial system and by inquiring the system's effectiveness on the lives of the general population. He describes how there is a dire need of a shift in one’s attitude in order to create wealth and not just earn an income. And as the book progresses, he presents various techniques and habits that focus on achieving this.
He points out how it is very important to pick and copy a system that has already worked for people and proved to create sustainable wealth. He also urges readers to be cautious while picking a system and not follow the wrong system.
Copycat Marketing 101 (Hindi) also suggests ways to live a life which is financially well planned out and allows one to retire without having to worry about any financial restrictions. It laboriously compares the standard system of Linear Growth with a new model that involves Exponential Growth. And it explains how the rich have always applied the idea of the latter in order to not only become wealthy, but also stay that way. The book even demonstrates some intriguing and fresh ways to look at and treat money as compared to the traditional ways and it gives a whole new outlook to the idea of wealth creation.