MAGNIFICENT REVENUE OPTION FOR NICHE MAGAZINES EVENT (A STATISTICAL ANALYSIS OF RECENT TRENDS)

<!--td {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}-->"An interdisciplinary book for students, researchers and academicians of Management, Humanities and Mass Communication. The book is based on extensive research and statistical analysis of how Events can generate revenue for Niche Magazines. Statistical data clubbed with latest updates and trends makes it a unique handbook for the people related with Niche magazines and Event Management."
By the advent of digital era, print magazines have moved to new avenues of marketing and methods of public reach. Statistical analysis reflects that by imparting new concepts like organizing event, Niche magazines can improve and enhance their revenue figures. The cotemporary event industry has proved to be a boon in the field of marketing and customer reach. Exploring the areas which can improvise and reflect revenue generation through organizing Events can help the publishers of Niche magazines extensively. Events organized by magazines, endorsed by celebrities and managed by a professional team can also fetch maximum benefits in the print. The Book is based on extensive research and statistical analysis of the theme. Figures at relevant places will definitely simplify the learning and understanding. Owing to its interdisciplinary research, the book will prove beneficial for professionals, researchers and students of Management as well as Mass Communication.

<!--td {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}-->About The Author:

<!--td {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}-->Dr Archana is a renowned Academician, Researcher and Media Industry Consultant. With an experience of over a decade of Industry and Teaching, she is having a flair towards research and writing. An avid reader, a prolific writer and an eminent researcher; she has in her kitty, 15 research papers in Journals of International repute, 18 research paper presentations in National and International Conference, various keynote addresses and chairing sessions in conferences. She is an active member of Editorial Board of various International Journals and Board of Studies. Having an MBA in Communications Management from Symbiosis Institute of Media & Communication and Doctorate in Mass Communication, Pune from The IIS University, Jaipur; she began her career with Industry exposure and worked with various reputed organisations and projects followed by entering into the arena of teaching and research. Presently she is associated with Amity University in the Department of Mass Communication.