MCO6 Marketing Management (IGNOU Help book for MCO-6 in (English Medium)

MCO-6 Marketing Management

CONTENTS COVERED

Block- 1 Nature and Scope of Marketing

Unit-1 Introduction to Marketing

Unit-2 Marketing Environment

Unit-3 Marketing Information and Research

Block- 2 Understanding Consumers and Selecting Target Markets

Unit-4 Buyer Behaviour

Unit-5 Markets and Markets Segmentation

Unit-6 Market Targeting and Positioning

Block- 3 Product Decisions

Unit-7 Product Concepts and Classification

Unit-8 Product Development and Product Life Cycle

Unit-9 Branding, Packaging and Servicing

Block- 4 Pricing Decisions

Unit-10 Objectives and Methods of Pricing

Unit-11 Price Adjustment Strategies

Unit-12 Regulation of Prices

Block- 5 Distribution Decisions

Unit-13 Distribution Channels

Unit-14 Marketing Intermediaries

Unit-15 Marketing Logistics

Block- 6 Promotion Decisions and Emerging Issues

Unit-16 Marketing Communication

Unit-17 Personal Selling and Sales Promotion

Unit-18 Advertising and Publicity

Unit-19 Emerging Issues in Marketing

QUESTION PAPERS

1. Solution Paper - June 2009

2. Solution Paper - Dec 2009

3. Solution Paper - June 2010

4. Solution Paper - Dec 2010

5. Solution Paper - June 2011

6. Solution Paper - Dec 2011

7. Question Paper - June 2012

8. Question Paper - Dec 2012

9. Question Paper - June 2013

10. Question Paper - Dec 2013

11. Question Paper - June 2014

12. Question Paper - Dec 2014

13. Question Paper - June 2015