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Know MoreMS-65 Marketing of Services
CONTENTS COERED
Block 1 Marketing of Services — An Introduction
Unit–1 Marketing of Services: Conceptual Framework
Unit–2 Role of Services in Economy
Unit–3 International Trade in Services, The WTO, and India
Unit–4 Consumer Behaviour in Services
Block 2 Services Marketing Mix
Unit–5 Product and Pricing Decisions
Unit–6 Place and Promotion Decisions
Unit–7 Extended Marketing Mix for Services
Block 3 Strategic Issues
Unit–8 Service Quality
Unit–9 Managing Demand and Capacity
Unit–10 Customer Retention
Block 4 Sectoral ApplicationsI
Unit–11 Financial Services
Unit–12 Tourism and Hospitality Services
Unit–13 Health Services
Block 5 Sectoral ApplicationsII
Unit–14 Educational Services
Unit–15 Professional Support Services: Advertising Agencies
Unit–16 Telecommunication Services
Unit–17 Product Support Services
QUESTION PAPERS
1. Solution Paper June 2010
2. Solution Paper Dec 2010
3. Solution Paper June 2011
4. Solution Paper Dec 2011
5. Solution Paper June 2012
6. Solution Paper Dec 2012
Books Specification | |
Binding | : Paper Back |
More Details |
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Maximum Retail Price (inclusive of all taxes) | Rs.160 |
Common or Generic Name | - |
Net Contents / Net Quantity | - |
Manufacturer's Name and Address | - |
Packer's Name and Address | - |
Marketer's name and Address | - |
Importer's Name and Address | - |
Country of Origin / Manufacture / Assembly | India |