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The Master Key to China

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  • Binding : Paper Back
  • Language : English

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Inkhorn Publishing India

Bangalore , Karnataka

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Product Details:

The Master Key to China

Books Specification

Binding :   Paper Back
Language :   English
Edition :   1
Number of Pages :   176
Acknowledgements Praise Authors Note Preface Introduction Why is China so important? Who should read this book Chapter One Getting Ready For China Origins of Chinese culture and cultural attitudes Chinese business environment Action points Chapter Two The Confidence Factor Why is culture important in international business? The key elements of Chinese culture and business Correct etiquette Filial piety Tact and respect Showing modesty Knowledge and education Action points Chapter Three Understanding The Chinese Market Diversity and demographics Researching market cultures and trends Branding and expectations Drivers of consumer behaviour Action points Chapter Four The Basics Of Chinese Business Etiquette General etiquette rules Introductions Meeting and greeting Handshake or bow? Presenting your business card Correct manner of address Saving or losing face Women in business Meetings Punctuality and presenting Business attire Personal branding The language barrier Business entertainment Table manners Conversation and business Gifts and festivals Drinking and karaoke Action points Chapter Five How To Network Successfully The basics of guanxi Building relationships Choosing partners Strategic alliances Action points Chapter Six The Secret To Negotiations The time factor Guanxi and negotiation Saving and giving face Yes and no Chinese negotiating tactics Decision-making Contracts Action points Chapter Seven Governance And Ethics Confucian values Family ownership and succession Corporate governance Corruption Business gifts and gift-giving Action points Chapter Eight Building The Leadership Skills For China Cultural differences Leadership styles Communicating across cultures Local languages How am I perceived? Building successful cross-cultural teams Action points Conclusion The Road Map To Greater Success Business travel and cultural resources Twelve action points summary Resources And Links Whats Next? Useful Links Selected books China Asia and China About The Author Contact Information & Other Products & Services

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