TS6 Tourism Marketing (IGNOU Help book for TS-6 in (English Medium)

TS - 6 Tourism Marketing

CONTENTS COVERED

Block I - Understanding Tourism Market

Unit1 Introduction to Tourism Marketing  Approaches, Relevance and Role

Unit2 Market Segmentation

Unit3 Tourism Markets: International and Domestic

Block II - Market Analysis

Unit4 Marketing Research

Unit5 Competitive Analysis and Strategies

Unit6 Forecasting for Tourism and its Products

Unit7 Role of Technology in Tourism Marketing

Block III - Developmental Role of Marketing

Unit8 Role of Public Organisations

Unit9 Role of Local Bodies

Unit10 Role of NGOs

Unit11 Socially Responsible Marketing

Unit12 Social Marketing

Block IV - Marketing Mix

Unit13 Product Designing

Unit14 Pricing Strategies

Unit15 Promotion Strategies

Unit16 Distribution Strategies

Unit17 The Fifth P : People, Process and Physical Evidence

Block V - Marketing Mix: Specific Situations

Unit18 Familiarization Tours

Unit19 Seasonal Marketing

Unit20 Tourism Fairs and Travel Markets

Block VI - Destination Marketing

Unit21 Regions, Cities, Leisure Spots

Unit22 Events, Activities, Individuals

Unit23 Shopping, Education and Culture

Unit24 Marketing Local Foods

Block VII - Accommodation Marketing

Unit25 Star Category Hotels

Unit26 Alternate Accommodation

Unit27 Supplementary Accommodation

Unit28 Linkages in the Trade

Block VIII  - Transport and Travel Services Marketing

Unit29 Airlines Marketing

Unit30 Tourist Transport Marketing

Unit31 Travel Agency Marketing

Unit32 Tour Operators Marketing

QUESTION PAPERS

1. Question Paper  Dec 2001

2. Question Paper  June 2002

3. Question Paper  Dec 2002

4. Question Paper  June 2003

5. Question Paper  Dec 2003

6. Question Paper  June 2004

7. Question Paper  June 2005

8. Solution Paper  Dec 2005

9. Solution Paper  June 2006

10. Solution Paper  June 2007

11. Solution Paper  Dec 2007

12. Solution Paper  June 2008

13. Solution Paper  Dec 2008

14. Question Paper  June 2009

15. Question Paper  Dec 2009

16. Question Paper  June 2010

 17. Question Paper  Dec 2010

 18. Question Paper  June 2011

 19. Question Paper  Dec 2011

 20. Solution Paper  June 2012

 21. Solution Paper  Dec 2012

 22. Solution Paper  June 2013

 23. Solution Paper  Dec 2013

 24. Solution Paper  June 2014

25. Question Paper - Dec 2014
26. Question Paper - June 2015
27. Question Paper - Dec 2015
28. Solution Paper - June 2016