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Know MoreAMK - 1 Marketing
CONTENTS COVERED
Block 1 - Basic Concepts of Marketing
Unit1 Nature and Scope of Marketing
Unit2 Marketing Environment
Unit3 Markets and Market Segmentation
Unit4 Consumer Behaviour
Block 2 - Product
Unit5 Product Concepts and Classification
Unit6 New Product Development and product Life Cycle
Unit7 Branding and Packaging
Block 3 - Pricing
Unit8 Objectives and Methods
Unit9 Discounts and Allowances
Unit10 Regulation of Prices
Block 4 - Distribution
Unit11 Channels of Distribution I
Unit12 Channels of Distribution II
Unit13 Physical Distribution
Block 5 - Promotion
Unit14 Promotion Mix
Unit15 Personal Selling and Sales Promotion
Unit16 Advertising and Publicity
QUESTION PAPERS
1. Solution Paper June 2007
2. Solution Paper Dec 2007
3. Solution Paper June 2008
4. Solution Paper Dec 2008
5. Solution Paper June 2009
6. Solution Paper Dec 2009
7. Question Paper June 2010
8. Question Paper Dec 2010
9. QUestion Paper June 2011
10. Question Paper Dec 2011
11. Solution Paper June 2012
12. Solution Paper Dec 2012
13. Solution Paper June 2013
14. Solution Paper Dec 2013
15. Question Paper - June 2014
16. Question Paper - Dec 2014
17. Question Paper - June 2015
18. Question Paper - Dec 2015
19. Solution Paper - June 2016
Key Feature | |
Brand | : IGNOU Help Book |
Books Specification | |
Language | : English |
More Details |
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Maximum Retail Price (inclusive of all taxes) | Rs.200 |
Common or Generic Name | - |
Net Contents / Net Quantity | - |
Manufacturer's Name and Address | - |
Packer's Name and Address | - |
Marketer's name and Address | - |
Importer's Name and Address | - |
Country of Origin / Manufacture / Assembly | India |