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AMK1 Marketing (IGNOU Help book for AMK-1 in Hindi Medium)

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AMK1 Marketing (IGNOU Help book for AMK-1 in Hindi Medium)
IGNOU Help Book

AMK1 Marketing (IGNOU Help book for AMK-1 in Hindi Medium)

AMK1 Marketing (IGNOU Help book for AMK-1 in Hindi Medium) IGNOU BA, B.Com., B.Sc. Books, Guide for IGNOU BA, B.Com., B.Sc. Students, IGNOU Sample Paper, IGNOU Solved Question Papers, IGNOU Question Bank and all the books for Application Oriented Courses by Gullybaba.com IGNOU Help Book Product Id : 5911642
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AMK1 Marketing (IGNOU Help book for AMK-1 in Hindi Medium)

AMK-1 Marketing

CONTENTS COVERED

Block- 1 Basic Concepts of Marketing

Unit-1 Nature and Scope of Marketing

Unit-2 Marketing Environment

Unit-3 Markets and Market Segmentation

Unit-4 Consumer Behaviour

Block- 2 Product

Unit-5 Product Concepts and Classification

Unit-6 New Product Development and product Life Cycle

Unit-7 Branding and Packaging

Block- 3 Pricing

Unit-8 Objectives and Methods

Unit-9 Discounts and Allowances

Unit-10 Regulation of Prices

Block- 4 Distribution

Unit-11 Channels of Distribution I

Unit-12 Channels of Distribution II

Unit-13 Physical Distribution

Block- 5 Promotion

Unit-14 Promotion Mix

Unit-15 Personal Selling and Sales Promotion

Unit-16 Advertising and Publicity

QUESTION PAPERS

1. Solution Paper - June 2007

2. Solution Paper - Dec 2007

3. Solution Paper - June 2008

4. Solution Paper - Dec 2008

5. Solution Paper - June 2009

6. Solution Paper - Dec 2009

7. Question Paper - June 2010

8. Question Paper - Dec 2010

9. Question Paper - June 2011

10. Question Paper - Dec 2011

11. Question Paper - June 2012

12. Question Paper - Dec 2012

13. Question Paper - June 2013

14. Question Paper - Dec 2013

15. Question Paper - June 2014

16. Question Paper - Dec 2014

17. Question Paper - June 2015

18. Question Paper - Dec 2015

19. Solution Paper - June 2016

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Brand :   IGNOU Help Book

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