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Know MoreAMK-1 Marketing
CONTENTS COVERED
Block- 1 Basic Concepts of Marketing
Unit-1 Nature and Scope of Marketing
Unit-2 Marketing Environment
Unit-3 Markets and Market Segmentation
Unit-4 Consumer Behaviour
Block- 2 Product
Unit-5 Product Concepts and Classification
Unit-6 New Product Development and product Life Cycle
Unit-7 Branding and Packaging
Block- 3 Pricing
Unit-8 Objectives and Methods
Unit-9 Discounts and Allowances
Unit-10 Regulation of Prices
Block- 4 Distribution
Unit-11 Channels of Distribution I
Unit-12 Channels of Distribution II
Unit-13 Physical Distribution
Block- 5 Promotion
Unit-14 Promotion Mix
Unit-15 Personal Selling and Sales Promotion
Unit-16 Advertising and Publicity
QUESTION PAPERS
1. Solution Paper - June 2007
2. Solution Paper - Dec 2007
3. Solution Paper - June 2008
4. Solution Paper - Dec 2008
5. Solution Paper - June 2009
6. Solution Paper - Dec 2009
7. Question Paper - June 2010
8. Question Paper - Dec 2010
9. Question Paper - June 2011
10. Question Paper - Dec 2011
11. Question Paper - June 2012
12. Question Paper - Dec 2012
13. Question Paper - June 2013
14. Question Paper - Dec 2013
15. Question Paper - June 2014
16. Question Paper - Dec 2014
17. Question Paper - June 2015
18. Question Paper - Dec 2015
19. Solution Paper - June 2016
Key Feature | |
Brand | : IGNOU Help Book |
More Details |
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Maximum Retail Price (inclusive of all taxes) | Rs.200 |
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Net Contents / Net Quantity | - |
Manufacturer's Name and Address | - |
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Marketer's name and Address | - |
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Country of Origin / Manufacture / Assembly | India |