Rolls out a new TV ad campaign to gather momentum for the promotional property
New Delhi, October 6, 2015: On successfully recording 1 crore customers, ShopClues, India’s first and largest managed marketplace announces the bigger than the “Biggest Thank You Sale”. The mega promotional property from ShopClues will be live between 5th and 10th October, 2015 and will offer jaw-dropping deals as well as Clues Bucks worth Rs. 1,00,000 for existing customers. To generate excitement and awareness around the sale, ShopClues has also launched a new TV ad campaign. Conceptualised and created by Enormous Brands, Mumbai, the TVC invites buyers to make the best of this phenomenal shopping extravaganza!
As a part of the bigger than the “Biggest Thank You Sale”, existing customers will receive free credit in the form of Clues Bucks between Rs 50 to Rs 1,00,00 which they can use to purchase anything on the website. In addition, the marketplace has put together incredible deals and discounts across a large assortment of products, from categories as varied as personal care products, stationary, consumer electronics and much more for the six-day period. ShopClues has also entered into alliances with top brands so that customers can enjoy a variety of benefits including gift vouchers worth Rs 250 on Naturals products, 40% cashback on orders with TinyOwl and up to Rs 4,000 off on travel bookings with the Yatra app.
Speaking on the sale and the TV ad campaign, Radhika Aggarwal, Co-founder and Chief Business Officer, ShopClues.co said, “We at ShopClues are thrilled at registering 1 crore customers. Through the “Biggest Thank You Sale”, we want each one of those 1 crore shoppers to revel in the celebration with us! The new TVC rolled out by ShopClues endeavours to create a buzz around this sale so that customers can make the best of the deals and discounts on offer.”
The TV ad film starts by elucidating how bleak the world would be if people were charged money for a simple “Thank You” when they were given any help or shown some support. The viewer is then reminded that since ShopClues is highly grateful for the constant loyalty, support and patronage of its 1 crore customers, it is in no mood to save and has therefore announced this mega sale. The ad film reiterates ShopClues’ celebratory mode and its desire to share the joy with its customers.
Check out the link @ https://youtu.be/sY8t8ydxfdA
Creative– Ashish-Khazanchi, O. R. Radhakrishnan, Niharika Rastogi, Kamal Chug, Santosh Jekate, Neha Sukumar
Servicing– Nikhlesh Jhingan, Smriti Chhabra Pant, Bharat Gupta
Planning– Poonam Raichura
Production House– Thread Films
Director– Khamlesh Soni
Producer– Shraddha Singhvi
ShopClues is India’s first and the largest managed marketplace with more than 60 million monthly visitors on its website. Founded in July 2011 in Silicon Valley , with 2.5cr listed products and over 2,50,000 + merchants, ShopClues aims to provide the best online shopping experience to its customers – starting from the great selection, low price, ease of use, fast delivery, and ending with the best customer service you have ever experienced. ShopClues ships in over 25k cities across India and has thousands of online stores. The company is run by energetic team of over 850 + people and is funded by leading institutional investors, is an Indian subsidiary of Clues Network Inc., a US Corporation and is based out of Gurgaon.