ShopClues is your gateway to the exquisite handicrafts of Central Cottage Industries 


Ties up with the Government of India Undertaking to sell authentic Indian artefacts and beautiful handmade creations of the country’s gifted craftsmen

New Delhi, February 12, 2016: ShopClues, India’s first and largest managed marketplace announces its tie-up with Central Cottage Industries Corporation of India to sell the gorgeous handicrafts, artefacts and other productions of talented Indian artists through its platform. The association is aimed at augmenting the sales of items produced by cottage industries across the country. ShopClues customers can look forward to easily accessing a delightful array of artist-made handicrafts, furnishings, jewellery and accessories, art objects, gifting items and accents for their homes or offices.

Speaking on the tie-up, Raunak Raheja, Director – Categories, ShopClues said, “ShopClues has always been driven by the ambition to leverage its wide reach and popularity for the benefit of smaller retailers, craftsmen and artisans. Our association with Central Cottage Industries Corporation of India helps us take this goal ahead by giving a solid boost to the sales of the awe-inspiring products created by the talented Indian artists and craftsmen empanelled with the corporation. The move will also enhance the delight of our customers who now get to easily shop for these exceptional items from the comfort of their homes.”

Mr. Pramod Nagpal, MD, Central Cottage Industries Corporation of India spokesperson said, “We are pleased to partner with ShopClues and boost the sales of our products. India is home to many resplendent arts and crafts. By optimising the strong penetration of ShopClues across the country, we will not only be able to give a more powerful platform to the creations of Indian craftsmen, weavers and folk artists but will also allow a larger consumer base to discover their own heritage and culture better.”

Central Cottage Industries Corporation of India will set up an online store on the ShopClues’ marketplace where all the products for online sale will be curated by the corporation. Additionally, the Cottage Industries can also benefit from ShopClues’ online marketing of this store which will lead to greater traffic acquisition. The Cottage Industries will be able to also utilise ShopClues’ customer and logistics support services to ensure seamless delivery and completion of transactions.


ShopClues is India’s first and the largest managed marketplace with more than 100 million monthly visitors on its website and was founded in July 2011 in Silicon Valley by Sandeep Aggarwal. With 3.5cr listed products and over 3,50,000 + merchants, ShopClues aims to provide the best online shopping experience to its customers – starting from the great selection, low price, ease of use, fast delivery, and ending with the best customer service you have ever experienced. ShopClues ships in over 25k cities across India and has thousands of online stores. The company is run by co-founders Sanjay Sethi & Radhika Aggarwal and an energetic team of over 1000 + people and is funded by leading institutional investors, is an Indian subsidiary of Clues Network Inc., a US Corporation and is based out of Gurgaon.

About CCI

The World famous Central Cottage Industries Emporium is the India’s window to the world for nearly over 60 years for authentic handloom and handicraft products.
Sixty years down the lane, “Cottage” with flagship showroom in Delhi and showrooms in Mumbai, Kolkata, Chennai, Bangaluru, stands tall helping India and the world, access to the finest crafts with an assurance of authencity, beauty and value, setting standards in aesthetics and design. It also has an exclusive lifestyle showroom at Rajiv Gandhi Handicrafts Bhawan in New Delhi. The emporium showcases the finest crafts from all over India under one roof ranging from exquisite sculptures, paintings, artifacts, metal ware, woodcraft, pottery, stoneware & marble craft, branded Bankura silver, carpets, furniture, furnishings, home linen, sarees, ready to wear, accessories, jewellery, craft items, herbal products and much more. Each product is unique reflecting the traditional myths, folklores, religious beliefs, cultural ethos and rich heritage of India.
The emporium has promoted handicraft and handloom on a multiple front, embracing market research, handpicked selection, design development, impeccable quality, careful variety, fixed prices, imaginative promotions, a basket of auxiliary services like customized corporate gifting, interior designing services, packing/shipping facilities, specialized gift wrapping, ATM, foreign exchange counters etc.
Envisaged as a showcase of the creations of Indian craftsmen, weavers and folk artists the Central Cottage Industries Emporium has been a favourite with customers in India and the World over. It has taken special care to make sure that you get a feel of what the real India is all about through its products, décor, exhibitions and everything else that goes with it.




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