With high affordability and wide selection range, avail a ‘Laat Saab’-like lifestyle through ShopClues
New Delhi, July XX, 2016: Home to the widest range of hard-to-find products at the most cost-effective rates, ShopClues, India’s first and largest managed marketplace, has rolled out its ‘Laat Saab’ campaign to highlight the value and selection it brings to its users. With a tagline that says ‘Laat saab ke tarah jeeney ke liye laat saab ki aulaad hona zaroori nahi’, the promotional ad campaign is aimed at generating awareness amongst the Indian consumer base about ShopClues’ exclusive price-points across the categories of fashion, kitchen, and décor.
Laat Saab is typically any person who is born and raised in a rich and wealthy family. ShopClues’ campaign focuses on breaking the stereotype and meeting the aspirations of the Indian middle-class consumer base in order to help them achieve a flamboyant lifestyle with high affordability.
At the launch, ShopClues Spokesperson XYZ, said, “Today, every Indian aspires to have a distinct style statement that sets them apart in their professional and social circles. With the only barrier being the cost of living, ShopClues is now making it possible to attain an evolved lifestyle while also being highly cost-efficient. With our existing consumers already availing these benefits that our marketplace brings, we hope to establish our brand relevance with new consumers through this promotional campaign.”
With the ‘Laat Saab Campaign’, ShopClues aims to bridge the gap between pricing and exquisite products across categories such as fashion, kitchen, and décor. The campaign is expected to roll out in metros, tier-II, and tier-III markets with the target audience of 18-28 years.
ShopClues is India’s first and the largest managed marketplace with more than 190 million monthly visitors on its website and was founded in July 2011 in Silicon Valley by Sandeep Aggarwal. With 5cr listed products and over 5,00,000 merchants, ShopClues aims to provide the best online shopping experience to its customers – starting from the great selection, low price, ease of use, fast delivery, and ending with the best customer service you have ever experienced. ShopClues ships in over 29k pin codes across India and has thousands of online stores.
The company is run by co-founders Sanjay Sethi & Radhika Aggarwal and an energetic team of over 1000 people and is funded by leading institutional investors, is an Indian subsidiary of Clues Network Inc., a US Corporation and is based out of Gurgaon.