ShopClues rolls out a TVC to invite consumers to make the most of this bargain
New Delhi, February 21, 2017: ShopClues, India’s first and largest managed marketplace is known for its Jaw-Dropping Deals, unparalleled price points, and is now ready to roll out its ShopClues Surety programme alongside its Super-Bargain Sale. ShopClues Surety is an extension to ShopClues’ Buyer Protection promise, which ensures that lakhs of products undergo extensive 5 point quality check and have a secure dispatching. It also marks out products sold by brand authorized sellers, providing a hassle free and convenient online shopping experience. The Super Bargain Sale highlights this program by guaranteeing a smooth shopping experience, through products that have not only undergone the Surety checks, but are also available at the best discounted price-points possible in the market. The sale begins on February 21st and ends on February 28th, 2017.
The TVC, christened ‘Super-Bargain Sale’, focuses on the different kinds of bargaining with several characters, from a 20-something girl, to a married couple to Sisters trying to bargain for best deal. The film ends with a voice-over that relieves the audience by offering the ShopClues ‘Super-Bargain Sale’, where one can shop for products at Super-bargained deals without worrying about quality and bargaining. The film has been conceptualised by Enormous brands, the creative partner of Shopclues.
With jaw-dropping deals such as the Kelvinator 5-star split AC at a ‘bargained’ rate of INR 20,499, from its INR 26,990 MRP, bedsheets from Bombay Dyeing and Ahmedabad Cotton starting INR 299, branded shoes (from Puma, Lotto, Lavie, Catwalk, RedTape and Action) starting INR 199, branded deos (Park Avenue, Nivea, Kamasutra, Wildstone) starting INR 59, the attractiveness of this one-of-a-kind sale does not end here. The sale spanning all verticals, has exclusive deals on many other products with the Surety quality assurance. The e-commerce platform is also launching the Swipe Konnect Star with a 4” display, 1GB + 16GB extendable memory, Android Marshmallow 6.0 and an 1800 mAh battery, at an exclusive price of INR 3,799.
Speaking of the sale and the TVC, Harneet Singh, VP – Marketing, ShopClues, said, “ShopClues recently completed 5 years since its inception and through the years we have strived to offer the largest selection at the best price points. We Indians love to get the best prices and deals on our shopping, bargain is hence ingrained in our day to day shopping behaviour to achieve it. At the same time quality is also very important as we don’t want to compromise and want the best value for our money. Our Super Bargain Sale campaign, through the new TVC, promises to deliver on these two aspects for our consumers. A lot of hard work has gone in working with our Sellers in getting the best deals on lakhs of products which they sell on our platform. We really hope to delight our consumer through Super bargained deals on Quality checked products and we are sure they would enjoy the TVC.”
Ashish Khazanchi, Managing Partner, Enormous said, “It’s too easy to fall in to the ‘just another sale ad’ club these days. Steep discounts have become table-stakes in the e-commerce world. 70% discount or a steep 80% discount, no longer cuts ice with the consumer. We set out to find new clothes for discounts and stumbled upon a fertile bazaar behavior,’there’s a tireless bargainer in every Indian’. The new film hinges on this very insight to drive home the message of good quality products at already bargained prices.”
The TVC has been conceptualised by Enormous Brands, the creative partner of ShopClues. The creative team at Enormous comprised Ashish Khazanchi, Shailesh Khandeparkar, Ricardo Vaz, Neha Sukumar, Neha Sukumar, Neha Ghag. Whereas, Rohit Kumar, and Bharat Gupta did the Account Management. Also, Poonam Raichura and Madhurima Das were responsible for the planning of ‘Super-Bargain Sale’ TVC.
Check out the TVC at https://www.youtube.com/watch?v=kj9GmQarpxQ
The Super-Bargain Sale is live on http://www.shopclues.com/Super-Bargain-sale.html
ShopClues is India’s first and the largest managed marketplace with more than 100 million monthly visits on its website and was founded in July 2011. With 5cr listed products and over 5,00,000 merchants, ShopClues aims to provide the best online shopping experience to its customers – starting from the great selection, good quality, low and value pricing, ease of use, fast delivery, and ending with the best customer service you have ever experienced. ShopClues ships to over 29k pin codes across India and has thousands of online stores.
The company is run by co-founders Sanjay Sethi & Radhika Aggarwal and an energetic team of over 1000 people and is funded by leading institutional investors, is an Indian subsidiary of Clues Network Inc., a US Corporation and is based out of Gurgaon.