Mumbai October 26, 2015: Shopclues.com, India’s first and largest fully managed marketplace joins in as the Title Sponsor of the new festive social platform christened ‘INDIA CELEBRATES’ designed by Dentsu Aegis Network collaborating the networking opportunities on Facebook. The idea is to create a unique destination for people to avail direct offers from various brands to fulfil their festival needs. The people can share their festive moments and celebrate the festive season with a large network of people, brands and celebrities.
“The event is an excellent platform to bring together the synergies of India’s top brands for a truly exceptional Diwali celebration. While Dentsu brings more partners on board to drive engagement to the platform, Shopclues will give out exclusive offers and the most unmatched propositions for consumers from its vast product portfolio. As the title sponsors, will further enhance our brand salience through the massive reach and engagement of Facebook.” Said Nitin Agarwal, AVP-Marketing, Shopclues.
INDIA CELEBRATE will be a Content Destination that will feature the coming together of High Quality Entertainment quotient and an interactive and convenient platform for people to employ in the best shopping experience with customized packages. “Dentsu Aegis Network in India is very happy to join hands with Facebook in this unique digital initiative. As the leading digital group in India, with over 750 digital specialists in our group companies like Isobar, iProspect, Dentsu WebChutney, and WATConsult, we feel it is our duty to encourage such digital initiatives, which will be the way of the future,” said Ashish Bhasin, Chairman & CEO, Dentsu Aegis Network, South-Asia.
The Facebook page of India Celebrate will feature updates on deals, new brands on board, the first of them being Shopclues, and festivities that fill the air during every season. It will also feature celebrity engagements for every season starting this Dusserra and followed by the most celebrated festival ‘Diwali’ and many more.
A recent study displays that people are more engaged than ever on facebook. There are more than 130 million people on facebook in India and 90% of them are on mobile. It is a time to engage and connect with the mass. DAN has adapted the venture, closely linking it to facebook, to give users a more user-friendly platform with wide range of choices to celebrate with. A good number of retail and non-retail brands have already come forward to be associated with the platform owing to the reach it provides to prospective buyers. A number of online engagements including online games have been designed for users to attract more reasons for their merry making. The games deliver an opportunity for the players to win attractive gifts for the festivals and wide range of discount options from various brands.
“Facebook is the new Diwali Greeting card. Indians are increasingly sharing their festival moments in full colour through visual content, and there are 3 times more videos and 1.5 times more photos uploaded via mobile during Diwali than the rest of the year. The India Celebrates initiative by Dentsu Aegis Network will leverage our unparalleled targeting capabilities to potentially reach over 130 million people in India connecting on Facebook every month.” said Kirthiga Reddy, Managing Director, Facebook India.
INDIA CELEBRATE is not just about brand engagements but it is a new community platform that has much to deliver to a festive India. The users not only have the option to share their content but also win exciting prizes for the same.
To know more about the festival log onto – http://india-celebrates.com/
About Dentsu Aegis Network India
Part of Dentsu Inc., Dentsu Aegis Network is made up of eight global network brands – Carat, Dentsu, Dentsu Media, iProspect, Isobar, mcgarrybowen, Posterscope and Vizeum, supported by its specialist/multi-market brands including Amnet, Amplifi, Data2Decisions, Mitchell Communications (PR), psLIVE and 360i and its local brands – Dentsu Webchutney, Milestone Brandcom and WATConsult. The Network in India also comprises four independent, full-service advertising agencies: Dentsu Communications, Dentsu Marcom, Dentsu Creative Impact and Taproot Dentsu. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 110 countries worldwide with over 23,000 dedicated specialists. www.dentsuaegisnetwork.com
ShopClues is India’s first and the largest managed marketplace with more than 60 million monthly visitors on its website. Founded in July 2011 in Silicon Valley , with 2.5cr listed products and over 2,50,000 + merchants, ShopClues aims to provide the best online shopping experience to its customers – starting from the great selection, low price, ease of use, fast delivery, and ending with the best customer service you have ever experienced. ShopClues ships in over 25k cities across India and has thousands of online stores. The company is run by energetic team of over 850 + people and is funded by leading institutional investors, is an Indian subsidiary of Clues Network Inc., a US Corporation and is based out of Gurgaon
For Further Information:
Reshma Norbert Anindita Sarkar
Public Relations Executive Group Head – Corporate Communications
iProspect India Dentsu Aegis Network 9619877906 9930652666
Senior Manager – PR