To give a boost to the e-marketing of products of minority artisans & craftsmen
through its wide reach & highly penetrative marketplace
New Delhi, February 8, 2016: ShopClues, India’s first and largest managed marketplace has signed an MoU with National Minorities Development and Finance Corporation (NMDFC), Delhi to give a robust fillip to its e-Karobar initiative. The initiative seeks to e-market the exceptional products created by Indian artisans and craftsmen from minority communities who have been financed by NMDFC. ShopClues will leverage the power of its widely popular e-commerce platform and its extensive reach to empower the minority artists by bridging the gap between artisans and buyers all over the country.
As a part of the MoU, both ShopClues and NMDFC seek to act as catalysts for economic development of minority artisans. ShopClues will offer a wide spectrum of assistances to sellers to upgrade the quality of products through adoption of new technology and processes. It will aid minority craftsmen to sharpen their marketing skills and develop capacity through training. It will also help them update their catalogue periodically and intimate them through e-mail, SMS and or telephone about orders from buyers.
ShopClues will provide classroom training (through phone/skype) to the vendors on a variety of subjects including merchandising, quality management, packing and shipping of products. In addition, the products made by NMDFC beneficiaries will get a separate page on the marketplace.
ShopClues spokesperson XYZ said, “We are pleased and honoured to be able to boost the business of NMDFC beneficiaries by capitalising on the power of e-commerce in India. ShopClues’ vision and philosophy is to empower small and medium businesses, local manufacturers, traders and craftsmen to participate in India’s e-commerce revolution and sell to a pan-India customer base. With this MoU we inch many steps closer to this overall objective.”
NMDFC spokesperson said, “The beneficiaries of NMDFC face several challenges when it comes to tapping the full potential of the Internet. The objective of this MoU is to provide minority artisans and craftsmen with an online marketing platform, training, and customer acquisition techniques to help them get remunerative prices for their products and scale up their business and achieve better standard of living in addition to dignity of labour.”
The prime mandate of NMDFC is to provide concessional finance to the Minorities for self-employment/ income generation activities. The activities undertaken by the NMDFC for economic empowerment of the Minority group includes providing concessional financial assistance, organising skill development training and assisting beneficiaries in marketing of their products.
ShopClues is India’s first and the largest managed marketplace with more than 100 million monthly visitors on its website and was founded in July 2011 in Silicon Valley by Sandeep Aggarwal. With 3.5cr listed products and over 3,50,000 + merchants, ShopClues aims to provide the best online shopping experience to its customers – starting from the great selection, low price, ease of use, fast delivery, and ending with the best customer service you have ever experienced. ShopClues ships in over 25k cities across India and has thousands of online stores. The company is run by co-founders Sanjay Sethi & Radhika Aggarwal and an energetic team of over 1000 + people and is funded by leading institutional investors, is an Indian subsidiary of Clues Network Inc., a US Corporation and is based out of Gurgaon.