Branded24x7 12.2 MP Action Camera

SPECIFICATIONS-1080P+WATERPROOF VIDEO-1920x1080 PIXEL 15 FPS 1280X720 PIXEL 30FPS WIDE ANGLE LENS-170 DEGREE WATERPROOF:UP TO 30M 2 INCH LCD MULTI-LANGUAGE STORAGE:MICRO SDHC CARD(NOT INCLUDED) BATTERY:900mAh(1.5 HOURS) INPUT/OUTPUT:MICRO USB DIMESNSIONS:(L*W*H)59.3*24.6*41.1mm Action implies something kind of risky and dangerous that you're doing, but in truth the majority of our customers use a GoPro to film themselves having fantastic weekends with their families and perusing sort of more everyday activities, and unlike a smartphone or a traditional camera where you need a third person to hold the camera to photograph or film you doing whatever it is that you love to doing life, with a GoPro you can film yourself." Woodman also said that the advertising for the company will reflect this shift, starting with a TV during the Super Bowl. Up until now, most GoPro ads featuring high-flying activities like skiing, surfing, or rock climbing. "Something else that we're doing moving forward is adjusting our marketing slightly to be more product centric and do a better job of communicating the product itself and the benefit of GoPro cameras themselves and less about the big branded visuals," said Woodman. One of the biggest questions facing the company have been the market for a product like a GoPro. By shifting the focus from a niche product for action sports to a camera for everyday use, Woodman and the company hope to expand its possible customer base.