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International Marketing

International Marketing Buy International Marketing online at best price in India from Get excited offers, read International Marketing reviews & compare prices online. Avail Fast delivery & CoD options across India. Product Id : 97519764
  • Binding : Paper Back
  • Language : English

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International Marketing

Key Feature

Model ID :   9789351677246
Part Number :   9234

Books Specification

Binding :   Paper Back
Language :   English
Number of Pages :   224

The Book is authored by proficient Teachers and Professors. The Text of the Book is simple and lucid. The contents of this book have been organised carefully and to the point.

The Book Covers in Detail :- International Marketing (In English), Contents :-01.International Marketing : Meaning, Nature, Scope and Barriers, 02.International Marketing Environment, 03.Identification and Selection of Foreign Market : Entry Mode Decisions, 04.International Product Planning, 05.Product Life-Cycle and New Product Development, 06.Product Designing, Standardisation Vs Adaptation, 07.Branding and Trade Mark, 08.Packaging and Labelling, 09.Quality Issues and After Sales Services, 10.International Pricing, 11.International Price Quotation, 12.International Payment Terms and Trade, 13.Sales Promotion in International Marketing, 14.International Advertising, 15.Personal Selling, Trade Fairs and Exhibitions, 16.Channels of Distribution and Role of Middlemen, 17.Foreign Sales Agent, 18.Marketing Logistic Decision, 19.Foreign Trade and Policy, 20.Export Finance.

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Maximum Retail Price (inclusive of all taxes) :   Rs.270

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