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MANAGING INTELLECTUAL PROPERTY The Strategic Imperative

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MANAGING INTELLECTUAL PROPERTY The Strategic Imperative

MANAGING INTELLECTUAL PROPERTY The Strategic Imperative

MANAGING INTELLECTUAL PROPERTY The Strategic Imperative Buy MANAGING INTELLECTUAL PROPERTY The Strategic Imperative online at a discounted price from ShopClues.com. Shop Business & Management Books products @ Lowest Prices. Shop now! Enjoy Free Shipping & COD across India. EMI options available with Easy Return/Replacement Polices. Product Id : 96928540
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  • Binding : Paper Back
  • Language : English
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MANAGING INTELLECTUAL PROPERTY The Strategic Imperative

<p>The book, now in its fifth edition, offers a comprehensive treatment of Intellectual Property concepts and their applications in Indian industry. It provides a strategic framework for IP management, leading to competitive advantage for a business enterprise. Besides explaining the conceptual framework and practices of IP management, the book discusses IP as a strategic tool, its commercial exploitation and strategies for risk management of IP. Webbased material comprising chapterwise PowerPoint Presentations (PPTs) and Multiple Choice Questions is available at www.phindia.com/sople.</p> <p>This book is primarily intended as a text for postgraduate students of management, students of engineering and those who are pursuing certificate, postgraduate diploma or degree courses in IPR. In addition, professionals and corporate decisionmakers should find the text valuable.</p> <b>NEW TO THE FIFTH EDITION</b><br> • A new chapter has been introduced on Filing Patent Applications.<br> • Numerous sections such as clinical research regulations, planned purification, combination therapy, alternate delivery, trade dress trademark protection, trademark caution notice, comparative advertising and trademark violation, contributory and vicarious infringement, two statutes for farmers’ rights, incremental innovation, piracy in fashion design, patentable or not patentable biotech inventions have now been incorporated in the respective chapters.<br> • More cases/caselets have been introduced in the present edition. <br> <b>KEY FEATURES</b><br> • Discusses IPs such as Patents, Copyrights, Trademarks, Trade Secrets, Designs, Semiconductor Circuit Layouts and Geographical Indications, etc.<br> • Practices issues of IPRs in Cyber Space, Fashion Design, Biotechnology and Pharmaceutical industry.<br> • Classifies systems in practice for various IPs.<br> • Provides IPRs legal provision in Indian context.<br> • Includes a comprehensive glossary of important terms.<br> • Encloses CDROM containing Intellectual Property Rights’ laws in India as per the latest amendments.<br>

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Binding :   Paper Back
Language :   English

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