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Marketing: Principles and Perspectives (Paperback) with Online Learning Center Premium Content Card + SmartSims

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Marketing: Principles and Perspectives (Paperback) with Online Learning Center Premium Content Card + SmartSims

Marketing: Principles and Perspectives (Paperback) with Online Learning Center Premium Content Card + SmartSims Buy Marketing: Principles and Perspectives (Paperback) with Online Learning Center Premium Content Card + SmartSims online at a discounted price from ShopClues.com. Shop Books, New Arrivals & Bestsellers products @ Lowest Prices. Shop now! Enjoy Free Shipping & COD across India. EMI options available with Easy Return/Replacement Polices. Product Id : 137481038
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  • Binding : Paper Back
  • Language : English

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Marketing: Principles and Perspectives (Paperback) with Online Learning Center Premium Content Card + SmartSims

Books Specification

Binding :   Paper Back
Language :   English
Marketing: Principles and Perspectives, 5e is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only talk about what marketing is, but prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills. Marketing, 5e offers the latest coverage and quality supplements, but is still approximately $20 less than most principles of marketing competitors. The perspectives approach is present in the fifth edition; however, the over-riding theme concentrates on building customer equity.

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Maximum Retail Price (inclusive of all taxes) :   Rs.525

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