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MCO6 Marketing Management (IGNOU Help book for MCO-6 in (English Medium)

MCO6 Marketing Management (IGNOU Help book for MCO-6 in (English Medium) IGNOU M.Com. Books, Guide for IGNOU M.Com. Students, IGNOU Sample Paper, IGNOU Solved Question Papers, IGNOU Question Bank and all the books for Master of Commerce by Product Id : 5911292
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MCO6 Marketing Management (IGNOU Help book for MCO-6 in (English Medium)

MCO-6 Marketing Management


Block- 1 Nature and Scope of Marketing

Unit-1 Introduction to Marketing

Unit-2 Marketing Environment

Unit-3 Marketing Information and Research

Block- 2 Understanding Consumers and Selecting Target Markets

Unit-4 Buyer Behaviour

Unit-5 Markets and Markets Segmentation

Unit-6 Market Targeting and Positioning

Block- 3 Product Decisions

Unit-7 Product Concepts and Classification

Unit-8 Product Development and Product Life Cycle

Unit-9 Branding, Packaging and Servicing

Block- 4 Pricing Decisions

Unit-10 Objectives and Methods of Pricing

Unit-11 Price Adjustment Strategies

Unit-12 Regulation of Prices

Block- 5 Distribution Decisions

Unit-13 Distribution Channels

Unit-14 Marketing Intermediaries

Unit-15 Marketing Logistics

Block- 6 Promotion Decisions and Emerging Issues

Unit-16 Marketing Communication

Unit-17 Personal Selling and Sales Promotion

Unit-18 Advertising and Publicity

Unit-19 Emerging Issues in Marketing


1. Solution Paper - June 2009

2. Solution Paper - Dec 2009

3. Solution Paper - June 2010

4. Solution Paper - Dec 2010

5. Solution Paper - June 2011

6. Solution Paper - Dec 2011

7. Question Paper - June 2012

8. Question Paper - Dec 2012

9. Question Paper - June 2013

10. Question Paper - Dec 2013

11. Question Paper - June 2014

12. Question Paper - Dec 2014

13. Question Paper - June 2015

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