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Know MoreTS - 6 Tourism Marketing
CONTENTS COVERED
Block I - Understanding Tourism Market
Unit1 Introduction to Tourism Marketing Approaches, Relevance and Role
Unit2 Market Segmentation
Unit3 Tourism Markets: International and Domestic
Block II - Market Analysis
Unit4 Marketing Research
Unit5 Competitive Analysis and Strategies
Unit6 Forecasting for Tourism and its Products
Unit7 Role of Technology in Tourism Marketing
Block III - Developmental Role of Marketing
Unit8 Role of Public Organisations
Unit9 Role of Local Bodies
Unit10 Role of NGOs
Unit11 Socially Responsible Marketing
Unit12 Social Marketing
Block IV - Marketing Mix
Unit13 Product Designing
Unit14 Pricing Strategies
Unit15 Promotion Strategies
Unit16 Distribution Strategies
Unit17 The Fifth P : People, Process and Physical Evidence
Block V - Marketing Mix: Specific Situations
Unit18 Familiarization Tours
Unit19 Seasonal Marketing
Unit20 Tourism Fairs and Travel Markets
Block VI - Destination Marketing
Unit21 Regions, Cities, Leisure Spots
Unit22 Events, Activities, Individuals
Unit23 Shopping, Education and Culture
Unit24 Marketing Local Foods
Block VII - Accommodation Marketing
Unit25 Star Category Hotels
Unit26 Alternate Accommodation
Unit27 Supplementary Accommodation
Unit28 Linkages in the Trade
Block VIII - Transport and Travel Services Marketing
Unit29 Airlines Marketing
Unit30 Tourist Transport Marketing
Unit31 Travel Agency Marketing
Unit32 Tour Operators Marketing
QUESTION PAPERS
1. Question Paper Dec 2001
2. Question Paper June 2002
3. Question Paper Dec 2002
4. Question Paper June 2003
5. Question Paper Dec 2003
6. Question Paper June 2004
7. Question Paper June 2005
8. Solution Paper Dec 2005
9. Solution Paper June 2006
10. Solution Paper June 2007
11. Solution Paper Dec 2007
12. Solution Paper June 2008
13. Solution Paper Dec 2008
14. Question Paper June 2009
15. Question Paper Dec 2009
16. Question Paper June 2010
17. Question Paper Dec 2010
18. Question Paper June 2011
19. Question Paper Dec 2011
20. Solution Paper June 2012
21. Solution Paper Dec 2012
22. Solution Paper June 2013
23. Solution Paper Dec 2013
24. Solution Paper June 2014
25. Question Paper - Dec 2014
26. Question Paper - June 2015
27. Question Paper - Dec 2015
28. Solution Paper - June 2016
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Brand | : IGNOU Help Book |
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Maximum Retail Price (inclusive of all taxes) | Rs.200 |
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Country of Origin / Manufacture / Assembly | India |