Description:- , About The Author:- With active grassroots presence, Dr N Bhaskara Rao has unique background to write this book. Starting as an activist in electoral politics, he studied at two Indian and two USA universities. His 1967 book on politics of leadership was foremost on the subject. He ventured into poll surveys nationally more than 35 years ago and pioneered the methodology. He also had distinguished background of scaling up sample surveys in India in early 1970s. As an applied social researcher he had several path-breaking evaluation studies to his credit. He is founder of more than half a dozen premier research and academic outfits. He expanded ORG into a national outfit and launched media research and poll surveys first time. Dr. Rao held short term assignments with World Bank and ADB and pioneered 'Social Audit' of public services in India (1991 1997). Studies in futures is one of his forte ('India 2020' in 1987). He has been actively involved in the national movement for right to information and electoral and judicial reforms., Contents:- Contents # Foreword: by Dr. S.Y. Quraishi, Election Commissioner of India: List of Tables: List of Graphs: Preface: 1. Poll Surveys: The Indian Scene: Public Opinion and Surveys : Concerns in early: Surveys : Medias concern with polls : The 1970s: Curiosity more : The 1980s : Psephological exercise: The 1990s: Competitive compulsions : The 2000s: Surveys to sway voters? : Poll surveys : Changing: Electoral Scene: 2. Media Coverage of Elections: Poll Surveys: Compulsions of news media in poll surveys : More a: Business Opportunity!: Glut in Poll Coverage: More: is not merrier!: More Media, less voter turnout! ?: Pre-emptive coverage of news media: Ripple effect: ofmedia coverage: Domino effects ofmedia coverage: Manipulation with poll surveys: Should poll surveys: be covered in between a poll schedule?: More of the: same Contents : Poll Surveys and Media Advertising: 11: 15: 19: 21: 29: 55: 8 A Handbook of Poll Surveys in Media : An Indian Perspective: Insights from media coverage of polls : Trivialized: poll coverage: 2009 polls : Predictions and Results: 3. Anatomy of Poll Surveys: What is a survey?: Market surveys and poll surveys: A sample Survey should be known by:: Sample: Size:: Limitations of sample surveys:: Who sponsors: surveys?: Who does a survey? What is psephology?: Interpreting poll surveys : Reliability of sample: surveys:: How seats are estimated? : Factors that go: into forecast models:: 4. Role of Surveys: Introduction : What role do surveys play? : What: difference surveys make?: Do poll surveys make a: difference?: Do they influence the outcome? : Whose: interests poll surveys cater to? : Election Commissions: concerns : Poll surveys empower voters?: Poll surveys: are here to stay!: Why media coverage of poll surveys: be viewed differently ? : Readers Interest in Poll: Surveys in Media : Surveys syndrome: 5. Exit polls: Relevance of Exit Polls : Exit poll, not an exact poll!: How reliable are exit polls?: Exit polls going wrong: yet again!: Why efforts to restrain poll surveys? : Should media coverage of poll surveys be restrained?: Is Election Commissions restriction futile?: 6. Elusiveness of Public Opinion and Illusion of Poll: Surveys: Elusive Opinions : Illusion of poll surveys : Sampling: more is not merrier : Questionnaire: Sanctity of: Surveys in Peoples Perceptions: Analysis of responses: Presentation of survey data. : Who are the field: Contents 9: investigators?: Responsibility and accountability : Transparency in Conducting Surveys:: Conflict of: interest!: Precaution needed: New Trend in 2009: 7. Polling Agencies, Psephologists and Analysts: News Media taking to surveys : Polling Agencies : Psephologists : Use and Misuse of poll surveys : Recycling or reuse of surveys?: 8. Slogans to Schemes to Surveys: Populist Schemes : The incumbency advantage? : Blurred differences between the Government and the: party : Margin of wins and transferability of votes : Voter turnout : Number of candidates in contest. : Loyalty to parties : TrackingModel:: Note for votes: Winnability surveys : CMS Model for Candidate: Selection: Political advertising: Back to basics: 9. Is there a Rethink about Poll Surveys?: Poll surveys, their use by media : Reuters snapshot: survey : The Times of India: Star News Neilson: Survey : NTV model : Mint Model : Saakshi Model : Political parties : e-surveys by 2014: 10. TheWay Forward: Index., About The Book:- It Is A Hand Book On And About Poll Surveys And The Way They Are Being Used By News Media. It Points To Pre-Emptive Nature Of Media Coverage Of Polls. A Reference Book For Those In News Media Covering Up And Coming Political Leaders And Aspiring Candidates, As Well As For Budding Psephologists And Analysts In Media, What They Should Look For From Surveys And How They Should Be Appraised. The Book Highlights Transparency In Conducting And In Use Of Poll Surveys. It Reminds Researchers And Survey Agencies, The Challenge Of Upholding Sanctity And Significance Of Surveys In Public Domain. The Book Tracks Long History Of News Media Conducting Surveys During Objective And Credible Coverage Of Polls. It Is An Insider'S View And Outsider'S Concern But With A Critical Perspective. The Book Cautions About Domino Effect Of Survey Syndrome And Reminds Positive Potential Of Survey Research., About The Author:- With Active Grassroots Presence, Dr N Bhaskara Rao Has Unique Background To Write This Book. Starting As An Activist In Electoral Politics, He Studied At Two Indian And Two Usa Universities. His 1967 Book On Politics Of Leadership Was Foremost On The Subject. He Ventured Into Poll Surveys Nationally More Than 35 Years Ago And Pioneered The Methodology. He Also Had Distinguished Background Of Scaling Up Sample Surveys In India In Early 1970S. As An Applied Social Researcher He Had Several Path-Breaking Evaluation Studies To His Credit. He Is Founder Of More Than Half A Dozen Premier Research And Academic Outfits. He Expanded Org Into A National Outfit And Launched Media Research And Poll Surveys First Time. Dr. Rao Held Short Term Assignments With World Bank And Adb And Pioneered 'Social Audit' Of Public Services In India (1991 1997). Studies In Futures Is One Of His Forte ('India 2020' In 1987). He Has Been Actively Involved In The National Movement For Right To Information And Electoral And Judicial Reforms., Content:- Foreword: By Dr. S.Y. Quraishi, Election Commissioner Of India: List Of Tables: List Of Graphs: Preface: 1. Poll Surveys: The Indian Scene: Public Opinion And Surveys : Concerns In Early: Surveys : MediaS Concern With Polls : The 1970S: Curiosity More : The 1980S : Psephological Exercise: The 1990S: Competitive Compulsions : The 2000S: Surveys To Sway Voters? : Poll Surveys : Changing: Electoral Scene: 2. Media Coverage Of Elections: Poll Surveys: Compulsions Of News Media In Poll Surveys : More A: Business Opportunity!: Glut In Poll Coverage: More: Is Not Merrier!: More Media, Less Voter Turnout! ?: Pre-Emptive Coverage Of News Media: Ripple Effect: Ofmedia Coverage: Domino Effects Ofmedia Coverage: Manipulation With Poll Surveys: Should Poll Surveys: Be Covered In Between A Poll Schedule?: More Of The: Same Contents : Poll Surveys And Media Advertising: 11: 15: 19: 21: 29: 55: 8 A Handbook Of Poll Surveys In Media : An Indian Perspective: Insights From Media Coverage Of Polls : Trivialized: Poll Coverage: 2009 Polls : Predictions And Results: 3. Anatomy Of Poll Surveys: What Is A Survey?: Market Surveys And Poll Surveys: A Sample Survey Should Be Known By:: Sample: Size:: Limitations Of Sample Surveys:: Who Sponsors: Surveys?: Who Does A Survey? What Is Psephology?: Interpreting Poll Surveys : Reliability Of Sample: Surveys:: How Seats Are Estimated? : Factors That Go: Into Forecast Models:: 4. Role Of Surveys: Introduction : What Role Do Surveys Play? : What: Difference Surveys Make?: Do Poll Surveys Make A: Difference?: Do They Influence The Outcome? : Whose: Interests Poll Surveys Cater To? : Election CommissionS: Concerns : Poll Surveys Empower Voters?: Poll Surveys: Are Here To Stay!: Why Media Coverage Of Poll Surveys: Be Viewed Differently ? : Readers Interest In Poll: Surveys In Media : Surveys Syndrome: 5. Exit Polls: Relevance Of Exit Polls : Exit Poll, Not An Exact Poll!: How Reliable Are Exit Polls?: Exit Polls Going Wrong: Yet Again!: Why Efforts To Restrain Poll Surveys? : Should Media Coverage Of Poll Surveys Be Restrained?: Is Election CommissionS Restriction Futile?: 6. Elusiveness Of Public Opinion And Illusion Of Poll: Surveys: Elusive Opinions : Illusion Of Poll Surveys : Sampling: More Is Not Merrier : Questionnaire: Sanctity Of: Surveys In Peoples Perceptions: Analysis Of Responses: Presentation Of Survey Data. : Who Are The Field: Contents 9: Investigators?: Responsibility And Accountability : Transparency In Conducting Surveys:: Conflict Of: Interest!: Precaution Needed: New Trend In 2009: 7. Polling Agencies, Psephologists And Analysts: News Media Taking To Surveys : Polling Agencies : Psephologists : Use And Misuse Of Poll Surveys : Recycling Or Reuse Of Surveys?: 8. Slogans To Schemes To Surveys: Populist Schemes : The Incumbency Advantage? : Blurred Differences Between The Government And The: Party : Margin Of Wins And Transferability Of Votes : Voter Turnout : Number Of Candidates In Contest. : Loyalty To Parties : Trackingmodel:: Note For Votes: Winnability Surveys : Cms Model For Candidate: Selection: Political Advertising: Back To Basics: 9. Is There A Rethink About Poll Surveys?: Poll Surveys, Their Use By Media : Reuters Snapshot: Survey : The Times Of India: Star News Neilson: Survey : Ntv Model : Mint Model : Saakshi Model : Political Parties : E-Surveys By 2014: 10. Theway Forward: Index.
