Brand to sell official CSK merchandise on its website
New Delhi, April 7, 2015: ShopClues.com, India’s first and largest managed marketplace is now the official e-commerce partner of the most successful team in the IPL, Chennai Super Kings. The tie-up with the leading team will provide a robust edge to the ShopClues.com brand identity during the IPL season which kicks off on 8th April, 2015.
Speaking on the association, Radhika Ghai Aggarwal, Co-Founder & Chief Business Officer, ShopClues.com said, “Our marketplace caters to mass India and there is nothing that appeals more to our target market than cricket. Keeping this undisputable truth in mind, we chose to partner with CSK which has been the best performing team in the Indian Premier League. Through this association, we wish to leverage the combined brand synergies to create greater engagement with our customers, both existing and potential.”
Through the official partnership, ShopClues.com will place its logo on the leading side of the cap, helmet and hat of the CSK players. ShopClues.com has the right to use the association with Chennai Super Kings in all their communication across media including in-store, POS, other ground activation, digital and all other new emerging media. The brand will selling the official merchandise of Chennai Super Kings through its website.
ShopClues is India’s first and the largest managed marketplace, cloaking more than 40 million monthly visitors on its website. Founded in July 2011 in Silicon Valley , with 1.6cr listed products and over 100000 + merchants, ShopClues aims to provide the best online shopping experience to its customers – starting from the great selection, low price, ease of use, fast delivery, and ending with the best customer service you have ever experienced. ShopClues ships in over 12k cities across India and has thousands of online stores. The company is run by energetic team of over 600 + people and is funded by leading institutional investors, is an Indian subsidiary of Clues Network Inc., a US Corporation and is based out of Gurgaon.