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  • Brand Guidelines

Online

brand philosophy

The ShopClues logo represents the two strongholds of the brand ‐ comprehensiveness and trust, while bringing a contemporary, simpler and stronger vibe to the brand. It perpetuates our image as the most accessible online shopping partner for all Indians.

background

Our Logo is either black or white. The ShopClues favicon is always shown in blue color. Also, the logo patch should be used only without the background.

Shopclues Background

DO’S AND DON’TS WITH THE LOGO

DO’S AND DON’TS WITH THE LOGO

  The length & breadth of the logo should always be in 6:1 ratio.

 The length & breadth of the logo should always be kept in 6:1 ratio.

  The smallest logo size that can be used is 1.11 " on print, and 80 pixels for digital media.

The minimum logo size that can be used is 1.11  on print or 80 pixels for digital media.

  The margin to be used in the logo should always be 20 pixels with bleeds on all four sides.

The margin to be used in the logo should always be 20 pixels with bleeds on all four sides.

DO’S AND DON’TS WITH THE LOGO

  Do not alter the color and typography of the logo.

Do not alter the color and typography of the logo.

  Do not alter configurations, add shadows to, or distort the logo components.

Do not alter configurations or distort and add shadows to logo components.

 Do not alter configurations or distort and add shadows to logo components.

Do not alter configurations or distort and add shadows to logo components.

  Do not rotate, animate or fill the counter spaces in the letters of the logo.

Do not rotate, animate or fill the counter spaces in the letters of the logo.

TEXT FORMAT

The way the word "ShopClues.com" is written, helps to add consistency to our brand. Hence, the brand name "ShopClues" should always be written with an upper case "S" and "C", even when it is used in the middle of a sentence.

Text Format

COLOR

COlor

NO ALTERATIONS ARE ALLOWED IN THE COLOR OR LOGO FORMAT

    Do not use colors other than the approved ones.

    Do not outline the logo.

  Do not modify or recreate the provided artwork.

    Do not use the logo as part of a sentence.

    Do not layer other content on top or below the logo.

  Do not place the logo on a patterned background.

NO ALTERATIONS ARE ALLOWED IN THE COLOR OR LOGO FORMAT

WHERE TO USE

    Can be used for co‐branded campaigns.

    Can be used in company demos or presentations.

  Can be used on event signage.

  Can be used for advertising purposes (only for campaign partners)

where to use

WHERE NOT TO USE

  Should not be used on personal business cards.

  Should not be used on resumes.

   Should not be used on personal website/online store.

where not to use
Some text some message..