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Whats New

New @ ShopClues

At ShopClues we are constantly working on innovations and launching new features and functionality on a regular basis. The basic philosophy behind these innovations is our obsession how to enhance the overall online shopping experience for our customers. What's New is the section that highlights many of the new features and functionality that we have been rolling out for our customers.

Aug, 2014

Cash-Before-Delivery option available now

With a clear understanding of the pulse of the customer, ShopClues has now launched the Cash-Before-Delivery alternate payment option on its site. Most Indians are hesitant to make electronic payments and often do not even possess credit/debit cards required for ecommerce transactions. To make things easier for them, ShopClues has tied up with Suvidha which has payment-collection centers across the country. A customer can place an order on the ShopClues site and then go to his/her nearest Suvidha center to deposit the cash. The order is confirmed instantly with no inconvenience to the customer Suvidha has service centers in towns like Raipur, Durgh (Chattisgarh), Sonitpur (Assam), Gangtok, Dehradun, Nellore, Guntur, Thanjavoor, Ramnathpuram(TN), etc

July, 2014

India's 1st online Factory Outlet opens on

Customers can now enjoy a unique shopping experience at the ShopClues Factory Outlet, the perfect destination for purchasing popular brands at affordable prices. Factory Outlets are part of a popular offline-retail format that allows customers to purchase branded goods at heavily discounted prices. ShopClues has now brought this model online for customers in non-metro towns who might not have access to the physical stores, but aspire to own high-end brands. Several brands like Numero Uno, Live In, Panasonic are already available at our Factory Outlet in categories such as Fashion & Footwear, Electronics, Home & Kitchen, Kids & Toys, etc

April, 2014

India's first online Fashion Week on

Get ready to replenish your closet this summer with fashionable yet affordable apparel, footwear and accessories as online shopping site has come up with a unique concept of selling products dedicated to theme-based days. ShopClues brings together an assortment of themes in fashion apparels ranging from retro to printed to colour spectrum. The ShopClues Fashion Week will showcase a wide variety of clothing, footwear and accessories throughout the week. Each day will feature a different theme and showcase a rich catalog offered by a number of merchants. With this ShopClues is trying to give its customers the real pleasure of possessing high end fashion-wear at pocket friendly prices

March, 2014

ShopClues launches India’s first Online WholeSale Marketplace

On 14th March 2014, ShopClues opened the doors to its WholeSale marketplace. ShopClues is the first e-commerce company in India to offer an online platform for wholesale transactions. While the ShopClues WholeSale Marketplace gives buyers the benefit of purchasing bulk quantities at very attractive wholesale prices, it gives hundreds of wholesale merchants an avenue to take their business online for buying or selling. So, instead of simply listing their wholesale merchandise on an online directory, merchants can now get their own branded online storefront and buy-now facility, backed by ShopClues’ award-winning technology, marketing, merchandizing, cataloguing, payment, fulfilment and customers support services. All the items bought and sold on ShopClues WholeSale are also covered by ShopClues’ Buyer Protection Policy, which is India’s best money back guarantee program.

February, 2014

ShopClues Introduces Express Checkout Feature

With the objective of providing the best online shopping experience to our customers, ShopClues has rolled out the ‘Express Checkout’ feature. Introduced for the first time in India, this revoultionary feature helps ShopClues’ existing and new customers to place orders in just 2 clicks, thus saving up to 80% of total transaction time. This feature picks up stored information about the customer’s usage pattern and automatically applies it to the Checkout Process. These are details like the customer’s preferred shipment address, preferred payment type (with the option of storing customer credit/debit card details), available Clues Bucks (reward points) and applicable Coupon Codes (Discount Codes). For non-registered but frequent customers, Express Checkout automatically picks details from their last transaction on the ShopClues site. A boon for mobile users, Express checkout saves them from typing extensive details while shopping, thus reducing the transaction time remarkably.

January, 2014 just got better

Your favorite online marketplace,, is now available in an enhanced avatar on the browser of your mobile phone. Just type and get access to our exclusive deals and products. We have optimized the mobile site for all types of phones with easy navigation and higher resolution ranging from 320 pixels to 630 pixels, so as to provide a better experience to our customers who like to shop on the go.

Know your Merchant even Better

When customers shop online, they are often unsure about the credibility of the virtual merchant. Moreover, in a marketplace like ShopClues, there can be several stores selling the same or similar products, and the buyer can be confused about which one to choose. In order to reduce this anxiety, we are now displaying a bigger ‘Sellers Detail’ panel on each product page that capturing more information about the Merchant. If you go to a product page (see example:, you will notice that we have not only increased the space allocated to the merchant and his details but also added Detailed Merchant Ratings in the Seller block. These Ratings are awarded by buyers on four parameters i.e. Shipping Cost, Shipping Time, Product Quality, and Value for Money. Also the TRM is displayed more prominently on the Seller block, as well as the percentage of favorable reviews received by the merchant. With this additional information, customers will be better equipped to make a purchase decision quickly.

December, 2013

ShopClues now on your Android Mobile Device

ShopClues is thrilled to announce that we have launched an App for Android phones that you can download from the Google Play Store. Just 830Kb on the App store, it is one of the lightest in its category. This is the third mobile from the ShopClues stable, after two apps that are used our pickup boys during milkrun and by merchants for managing their stores anytime, anywhere. The Android App features our complete catalogue of over 3 million products offered by 30,000 merchants, the order history, search and filters. It offers multiple payment options including Credit Card, Debit Card, Net banking, Cash Card and Cash-on-Delivery. In addition to the convenience of browsing and shopping on the move, mobile users will have even more reasons to rejoice since ShopClues will be offering exclusive deals to them.

October, 2013

Launching New Feature for Sending All Your Gifts to Multiple Addresses

We are excited to launch a new feature this festive season that will allow customers to shop and ship a gift to multiple addresses. The festive season is the perfect time for you to tell all your friends how much they mean to you - and what’s better than sending them that one special gift that they will all cherish. So now you can head straight to where our new ‘multi-addresal’ feature gives you the chance to specify multiple addresses during Checkout for shipping a gift (one product or a bundle of products) to multiple locations. The feature will be available on the Product Page and customers can provide multiple addresses during Checkout where they can also modify quantities, edit addresses, opt for gift wrapping, etc.

September, 2013

ShopClues brings the best bazaars of India to your doorstep

In the effort to constantly offer something new and exciting to our customers, ShopClues launched a unique initiative on our site called the National Retail Heritage(NRH) featuring some iconic marketplaces of India! NRH offer customers the opportunity to shop online from their favourite markets for local specialities - like the ‘over-booked’ bylanes of Nai Sadak in Delhi or the alleys of Nehru Place, the sports-good markets of Meerut or the jewellery bazaars of Jaipur and the footwear factories of Agra. So, now you can shop from India’s favourite bazaars no matter where you are! Featuring over 350 merchants from 8 great markets and more than 45k products across 9 popular categories, the ShopClues National Retail Heritage will be a delight for our customers

ShopClues emerges as Red Herring Asia Top 100 winner

We are very excited to share that ShopClues joins the Red Herring Asia Top 100 winners list for this year in the Online/Internet category. ShopClues has been especially applauded for its technology innovation as well as its financial performance, management quality, strategy and market penetration, which make it a successful entrepreneurial venture. And Red Herring believes that organizations that make it to the Top 100 list are positioned to grow at an explosive rate in years to come.

The Red Herring 100 Awards are widely recognized as one of the industry’s more prestigious recognitions. Red Herring evaluates hundreds of start-ups on both quantitative and qualitative criteria before selecting companies with the strongest potential for the final Top 100 list. Editors of the Red Herring magazine were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, and YouTube would change the way we live and work. Read more

August, 2013

Red Hot Deals sizzle on ShopClues

Following the popularity of our flagship offers – Jaw-dropping Deal, Outrageous Deal, 48-hour sale, One-day sale, Cracker Deal and Deal@Six – ShopClues is excited to present our time-bound ‘Red Hot Deal’ exclusively for our regular customers. Red Hot Deal offers extraordinary discounts that customers can avail of only for a stipulated time of a couple of hours. These discounts span products in all listing categories and multiple price points, so as a customer you never know which exciting offer is coming your way. From costume jewellery to smartphones, Red Hot Deals will have something for everyone ! We at ShopClues expect customers to find the temptation of these time-bound discounts compelling, especially in the upcoming festive season when everyone is shopping for themselves as well as gifts for friends and family.

Logging a complaint or query becomes easier

At ShopClues, our effort has always been to provide an anxiety-free experience to our shoppers. So, if a customer has a query or is dissatisfied by his/her purchase, he/she must be able to quickly communicate the complaint and seek timely resolution. With this view, we are automating our customer response mechanism – so as a customer all you have to do is go to to provide order details and register your query or complaint, instead of sending tedious emails to the Customer Support team.

Customers can have several pre-sales queries about the product quality, payments, shipping, etc or about using coupons, gift vouchers and cluesbucks. Queries and complaints about an order can be registered here and will be directed to the Support team. With this automation in place, we are disabling the mail id that customers earlier used for their queries and complaints.

ShopClues to speed up Priority Orders

The tradition of giving gifts to friends and family during the festive season and on occasions, attracts many customers to shop on our site and timely delivery of the package is a prime concern for them. We have, therefore, introduced a system of tagging orders as ‘high priority’ if a customer makes a request or expresses urgency to Customer Support, or if these orders are placed when special product categories like Rakhi, Diwali, Christmas, etc are enabled on our website.

With the facility, customers can be assured that their orders will be fulfilled on priority by merchants and the ShopClues team in order to enable timely delivery.

July, 2013

Independent Category for Footwear with Large Selection at Attractive Prices

We are delighted to announce that we have launched a new category for Footwear on Shoes have always featured in our catalogue but have been part of the Fashion category. However, we have observed a growing interest in accessories, especially footwear, among our fashion-conscious customers and we now have a significant number of popular footwear brands selling on the ShopClues platform. Therefore, footwear is now a separate category on our site so customers can select and shop with ease for their favourite shoes, slippers and sandals, loafers and moccasins, bellies, wedges and more.

What they say about shoes is that you can never have enough of them! Even our customers will be delighted by the wide selection on our site where footwear for all occasions is available at varied price points. Latest collections from the world’s top-selling brands including Nike, Adidas, Reebok, Lee Cooper, Puma, Fila, Crocs, Skechers, Bata and popular Indians brands like Woodland, Liberty, Metro, Carlton, Converse and others are available on

June, 2013

ShopClues Launches New Category ‘Everything Else’ with Largest Online Selection

We are happy to announce that today we launched a new category ‘Everything Else’ on This new section will offer an exclusive collection of products under four specific categories – Geeks; Diva; Stud and Weird. From funky headsets, lighters, posters, mobile and computer accessories, fake bleeding knife and bizzare pendrives, this new category is for consumers who try and invent themselves each day. There are interesting products at various price points for every buyer.

Staying true to our commitment of providing the largest selection of products, categories and brands online to our consumers at the best available prices we are launching ‘Everything Else’ category with thousands of SKUs & dozens of brands and will continue to expand it. At this time, ShopClues has over 2,750 global & regional brands, thousands of online stores from leading brands/merchants, and 400k products or 1.2 million SKUs across 900 categories.

Launching WAP Site for

We are happy to share that is now available with a more friendly user interface when you access it with your mobile or tablet devices at Our visitors’ base has been growing very rapidly but mobile users are growing even faster. So, we are launching When you launch via your mobile devices, you will automatically be redirected to You will still have an option to view the desktop version by click a button. We hope you enjoy your shopping experience at

May, 2013

Launching New Search Experience

We are very excited to share that we have launched a completely new search experience at The new search system we have developed and deployed is taking down search time by 45%. In addition to a much faster search, users can now benefit from higher search relevancy, auto-suggestion, spell check and many more features to enhance the overall search experience at ShopClues now has one of the largest catalogs of products online in India and that creates a need for a very robust and scalable search solution. Our new search system is our way of planting seeds for an extremely robust, feature rich and scalable search solution for the online shoppers at

April, 2013

Making Buyer and Merchant Dispute Resolution Easier

We are very happy to share a new feature we recently added at, called dispute resolution intermediation. At ShopClues merchant rating by buyers go long way for penalizing or rewarding a merchant and a useful data for consideration by other visitors at Buyers at ShopClues provide feedback to merchants in terms of merchant rating. A one star rating for a merchant by buyer is a negative rating. We are now allowing merchants to request a dispute resolution and if merchant and buyer are satisfied as part of dispute resolution intermediation by ShopClues, the merchant's rating is changed to a neutral rating. The dispute is considered as resolved only after the concerned buyer agrees that the issue is resolved to her/his satisfaction.

While, buyer has all rights to give negative rating to a merchant, sometime merchant is willing to undo something, which caused buyer unhappiness to begin with, in that case why not to have a win-win for buyer and merchant. For buyer his or her issue has bee resolved and for merchant a negative rating has been changed to neutral. We feel this will encourage more merchants to fix an issue that caused customer unhappiness vs. just remain ignorant or inattentive for that issue.

March, 2013

Launched an exciting new feature called "Ask a Merchant"

We are happy to announce an exciting new feature for you called Ask a Merchant. This feature will allow buyers at ShopClues to contact a merchant directly and ask questions. This will help buyers to reach out to merchant about product & features, warranty, accessories/what is in the box and all other pre-sale and many time post-sale related questions. The idea behind this feature is to help buyers and seller interact so that transaction can happen with less number of unaddressed questions or concerns. Faster the communication lesser is the anxiety for a buyer.

This feature also comes with added responsibility for the merchant and that means we are asking merchants at ShopClues to respond well in time all the question they receive from the buyers. We hope this feature helps you lower your pre-sale and post-sale anxiety and you get answers to your question well in time.

There is only thing we ask you to refrain – please do not include your email ID or phone numbers in the message field. This is done to protect both buyers and sellers and to run ShopClues' Buyer Protection program effectively.

February, 2013

ShopClues Awarded Best eRetailer of the Year - Value for Deals at Indian eRetail Awards 2013

Gurgaon, India (15th Feb 2013) -, India's first and largest managed marketplace, bags the award for 'Best eRetailer of the Year - Value for Deals' at the 2nd National Indian e-Retail Awards 2013, presented by Franchise India on February 15-16, 2013 at Delhi-based Hotel Claridges. The event included conference, awards and exhibition and was attended by more than 100 e-retailers, approximately 200 retailers/brands and witnessed around 1000 award nominees.
Leaving behind many veteran competitors in the league, was recognised as Best eRetailer of the Year - Value for Deals, marking it as the most popular shopping address amongst 100 million online shoppers throughout India. ShopClues has seen more than 90x growth, around 60x increase in traffic, and 45x and 10x growth in merchants and employees respectively. The site is ranked 100 (India) and 1,609 (Globally) by Alexa, a leading provider of global web matrix.

Delighted about the prestigious recognitions as the Best eRetailer of the Year - Value for Deals at Indian eRetail Awards 2013, Founder & CEO, Sandeep Aggarwal said "The award means a lot to us as it recognizes the best deals offered for more than 1,500 global & regional branded and non-branded products across 520 categories that we carry currently, and inspires us to reach millions of more hearts".
ShopClues has brought many innovative shopping initiatives to India and has been well received and appreciated by the customers nationwide. To mark a few, Sunday Flea Market, Black Friday, Outrageous Deals and the most popular Jaw-Dropping deals continues to be looked forward for by Indian online shoppers.
'Jaw-Dropping Deal' – a deal on market's best brands at throw away prices, continues to be the most sought-after deal among customers and most popular initiative by any eRetailer across the country. Jaw-Dropping Deal has brought an incredible success to the team and brings widest range of onsite traffic and huge popularity among Indian e-commerce industry. Awarded The E-Commerce Site of the Year by Global Youth Marketing Forum

Gurgaon, India (14th Feb 2013) -, India's first and largest managed marketplace, has been recognized and awarded as 'The E-Commerce Site of the Year' by Global Youth Marketing Forum under Social Media Summit & Awards held on 13th-14th Feb '13 at Taj Land's End, Mumbai. Social Media Summit was a part of Asia Retail Congress, Asia's single most important global platform to promote world-class retail practices. The event witnessed youth brand specialists, marketing experts, social media professional, and presidents and CEOs from leading international and national retailers.
Since its official launch in Jan 2012, has experienced more than 90x growth in revenue, approximately 60x increase in traffic, 45x and 10x growth in merchants and employees, respectively. The site is ranked 100 (India) and 1,609 (Globally) by Alexa, a leading provider of global web matrix... The site strongly believes that Social media is one of the best ways to connect with customers and build a strong community that goes above and beyond.

The E-Commerce Site of the Year award was received by Devesh Rai, VP Business Development, on behalf of ShopClues at the event and he mentioned "We, as an ecommerce firm focused on the youth, are very excited to receive this recognition by one of the largest youth-focused forums globally." has carved a niche in Indian ecommerce industry with it fresh and youth-appealing approach towards overall marketing, operations and customer support. With more than 9,00,000 facebook fans and collectively above 4,000 followers at other social forum, including Twitter and Google speaking for themselves.

December, 2012

Like your favorite stores and add them in your My Favorite Stores list

We are very excited to share a new feature we recently added at You can now like your favorite stores and add them in My account at ShopClues so that you can access those merchant stores in future without having to search them all over again. On product page, when you see seller details, you can now also see Like Store red color heart shape icon and you just have to click that heart shape icon and that seller will be added in My Account. Once a store is added in your My Account, that store is now appears as link in My Favorite Stores within My Account. This not only makes it easier and faster to visit your favorite stores at but also will allow you get updates from your favorite merchants on new product arrival, deals and promotions etc. From My Favorite Stores list under My Account you can click and visit merchant Store Page or Storefront.

November, 2012

ShopClues Launches Black Friday Deals For First Time in India, India's first and largest managed marketplace launched Black Friday -a big shopping phenomenon in India this year. In the USA, Black Friday the 4th Friday of November is the busiest shopping day of the year, and marks the formal beginning of Christmas season. For the very first time brought the tradition of Black Friday and festive shopping with large selection and best prices. This is the first initiative by any company to bring global shopping trends to India – Black Friday had an extensive selection of products from over 3000 merchants and was very well received by consumers.

"The ShopClues customer is very sophisticated and ready to adopt global trends. We believe that by bringing global shopping concepts such as our hugely successful Sunday Flea Market and Black Friday to India we are giving them the opportunity to shop in the same way as a global consumer. " said Sandeep Aggarwal – Founder & CEO of

ShopClues Launches Pets Supplies with Largest Online Selection

Pets' lovers are on the rise in India but there are not many venues for the pet lovers to buy day-to-day items for their pets. We are starting with Pets Supplies category with thousands of SKUs & dozens of brands and will continue to expand it. At ShopClues we feel passionately about offering greatest selection of products, categories and brands to online shoppers at the lowest price possible. The launch of Pets Supplies takes us even one step closer to this very goal.

Our Founder Sandeep Aggarwal, recently got a golden retriever, named Buddy and our VP of Engineering Mrinal Chatterjee has a Schnauzer, named Sparky, who migrated to India with Mrinal from San Francisco last year. Getting great selection of pets supplies combined with low prices has been a challenge and with our new category we want to give pets lovers a simple and no hassle shopping experience.

October, 2012

Store level discounts, an experience unique to ShopClues

Now buyers can avail discounts offered directly by various sellers who have their online store at Please visit and on the bottom of the page, you can see all the online stores that are offering discounts

Gift Wrap for your next purchase

Now you can request Gift Wrap your online shopping at ShopClues. When you are shopping at ShopClues, you can have the items you buy gift wrapped for a nominal fee of Rs. 25 (including service tax).

Instruction: First of all you can have an item gift wrapped only if you see "Gift Wrap Available" sign under the main image of the product you are buying on the product page. Once you click Buy Now and proceed for checkout under step 3 of the checkout, you will check the box for Gift Wrap and add your personalized message. You will notice that we have now added Rs. 25 to be charged from you for the Gift Wrap service. Please continue checkout after you have entered all the information for the Gift Wrap.

Largest offering of EMI options in the market

Starting from 23rd October, ShopClues started offering EMI (3 months, 6 months, 9 months, and 12 months) from five more banks i.e. ICICI, Axis, HSBC, Kotak and Standard Chartered.
We have been offering 3 months and 6 months EMI from HDFC and Citibank for some time now and with this addition, we have the largest offering of EMI options in the market.

Instruction: During checkout, select EMI as the payment option and choose the name of the bank offering EMI from the drop down and proceed for the checkout.

Accepting International credit cards from 20 countries

You can now pay by your non-India issued credit cards for your online shopping at ShopClues. ShopClues now accepts credit card 22 countries

Instruction: During checkout, select International Credit Cards as the payment option and choose the type of credit cards from the drop down and proceed for the checkout.

Upload hundreds of addresses in My Account

Now you can upload hundreds or even thousands of addresses in your My Account at ShopClues. This feature makes it easier and quicker to ship your online purchase at ShopClues to different addresses without having to add new addresses each time.

Instruction: Please login into your My Account at ShopClues and go to My Address and download the .CSV file in your computer. Fill in the addresses in the required columns of the file, save it and re-upload it at My Addresses in your My Account. You will now have all your addresses upload and for your future purchase, you will be able to choose addresses in the cart during checkout.

September, 2012

ShopClues launches Sunday Flea Market

ShopClues launches Sunday Flea Market. This is the first initiative by any company to bring the flea market concept to India, especially online. The Sunday Flea Market will be live only on each Sunday at and will offer products from different merchants/sellers with limited quantity and very low prices. While, allows merchants to sell any items on, the Sunday Flea Market allows 3rd party sellers to list those items that are either in less quantity or in odd quantity but the seller is willing to sell them at an incredibly low prices.

ShopClues launches online Gift Certificate

ShopClues launched online gift certificate. You can buy a gift certificate of any denomination for your friends or family or loved ones that can be emailed or courier to them and they can redeem that gift certificate by shopping at For example, if you have a Rs. 500 gift certificate from, the recipient can use this gift certificate to buy Rs. 500 worth of item (s) of her/his choice at All she/he has to do is apply the gift certificate code during the checkout process.

If you shop regularly at, gift certificate is a great way to expedite your checkout process -- with a gift certificate you can checkout non-COD items in under a minute and mobile checkout is super fast too.

August, 2012

ShopClues launches easy EMI payment options

ShopClues launches EMI payment options for HDFC and Citbank credit card holders. ShopClues will be offering 3 and 6 months EMI with 0% interest and the processing fee is among the most competitive in the industry

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